Germany: teenagers favour WhatsApp

Research set out to discover most used social media sites.

Icon Kids and Youth, a German firm specialising in research about young people, conducted face-to-face interviews with over 750 young people aged between 13 and 19.

Key findings

  • 83% reported they used WhatsApp at least once a day.
  • Facebook was the second most popular – 77% reported daily usage
  • Instagram was used daily by 18%
  • Twitter came in at only 10%
  • WhatsApp seems to be more ‘sticky’ too – 78% said they returned to it multiple times per day (compared with 67% for Facebook)

Original source: emarketer