Two years after it was bought by Facebook, messaging app WhatsApp has announced it is to begin sharing its user data.
The announcement states that a 'limited amount' of data will be shared with its parent company. This includes user phone numbers which are currently not captured on Facebook accounts.
The move is about delivering more relevant advertising and analysing user data and forms part of Facebook’s moves to monetise WhatsApp.
Writers are already sharing ways to stop the data sharing. You can simply uncheck the data share option at the bottom of the new terms of service screen. If you have already agreed to the terms and want to change your mind, you have 30 days to do so.
Sources: The Verge; SocialMediaToday;