Europeans 'media meshing'

White paper from IAB Europe looks at the current state of mobile internet access across Europe.

The research shows how Europeans are mixing mobile content with other forms of media, such as watching TV, listening to the radio or reading.

Poland leads the way in using mobile web access at the same time as other media sources, with almost 70% saying they listened to the radio while accessing mobile information.  Russian users were also enthusiastic 'meshers'.

More on this story from e-consultancy blog

Image by Joel Bedford via Flickr.