Tech and social trends – predictions for 2015

A round up of predictions for the year ahead.

An infographic published by Compuware pulls together a variety of sources to demonstrate the rapid growth of mobile consumption and predicts future trends.

  • Mobile users check their phones 150 times a day on average
  • 67% of users start engaging on one device and continue on another
  • There are over 1 million apps available
  • App downloads are expected to rise by 185% by 2017
  • Users expect mobile apps to load within 3 seconds – failure to do so will result in lack of recommendations and increased levels of frustration.
  • Only 16% of users will try more than two times if an app has failed to launch
  • Fewer than half of those who download an app will open it more than once

Social media trends

  • In 2014 there were approximately 1.79 billion users of social media
  • Projected to increase to 2.4 billion by 2018
  • The ephemeral web becomes mainstream
  • Content becomes more personalised – all actions across social media are trackable and reflect the interests and preferences of the user