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Yahoo acquires video platform BrightRoll

Another major acquisition after Tumblr.

12 November 2014

Val Skelton

Yahoo has bought video technology company BrightRoll for $640 million. BrightRoll hosts client videos and also helps them choose appropriate advertisements.

The acquisition will help Yahoo establish itself in video advertising – a market that is estimated to be worth $6 billion in 2014.

Sources: Business Insider; Mashable.

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Yahoo acquires video platform BrightRoll

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