UK: rapid growth of mobile advertising revenues

90% growth rate predicted for 2013.

Mobile advertising spend is forecast to reach £1billion in 2013 (almost double last year's figures) and £3billion by 2016.

Figures published by eMarketer and quoted by The Guardian suggest that Facebook UK’s digital ad revenues for 2013 will be £279million – and that mobile advertising will account for about half of this total.

eMarketer is predicting that Google will make £2.65bn in search and display digital advertising revenue in 2013.

Source: The Guardian