UK: Yahoo strikes news content deal

Content from five leading publishers will feature.

Yahoo has struck content distribution deals with five leading UK news publishers – The Guardian, The Telegraph, The Independent, The Evening Standard and Hearst UK.

The content will sit in Yahoo's four 'priority verticals' – News; Sports; Finance; Lifestyle.

The content will curated and subject to editorial judgement rather surfaced solely via an algorithm.

Yahoo will run adverts within the articles and videos  and publsihers will receive a share of advertsing revenues.

Source: World Association of Newspapers and News Publishers.

For more information, see The Drum