Of the 117 companies who completed the survey, 95% reported that digital talent shortages were holding back growth and 75% said finding the right people is the biggest challenge facing their business.
The roles that were most difficult to fill required:
- coding skills (73%)
- analytical skills (37%)
- sales skills (31%)
- visual arts skills (31%).
Based on these figures, BIMA estimates that its 281 member companies will lose out on nearly £445m revenue in the next two years.
Source: Decision Marketing.