Twitter launches Connect

New tab to help synch address books and find new connections.

Twitter’s new discovery option aims to help people find more relevant accounts to follow.

As well as highlighting accounts you might like to follow, Twitter will also tell you why it’s recommending these accounts (“Because you follow xxx….”).

The move highlights how Twitter – along with other social media tools – is planning to offer more personalised experiences for users.

The Connect tab also offers the option to automatically synchronise address books.

Sources: Twitter blog; Social Media Today.