Sweden: Google vs the Swedish Language Council

The Swedish Language Council has removed a buzz word from its annual list after 'pressure' from Google.

The new word 'Ogooglebar' (which translates as 'ungoogleable') had been recognised as a new word being used by Swedes in 2012. 

The difference of opinion arose from the Council's definition of the word as meaning something with no results on any search engine.  Google wished to protect its trademark by changing the definition to something with no results on Google.

The Council decided to remove the word from its list rather than amend the definition.   Source: The Local Sweden

UPDATE:  24 hours later - Sweden's National Encyclopaedia has included the term 'ogooglebar', with the definition "usually in reference to Google, but in common use also in reference to similar online services".