QR code use in Europe

European smartphone owners doubled their use of QR codes in the last year.

Research from comScore shows that QR code usage in France, Germany, Italy, Spain and the UK increased by 96% in the last year. 

Germany tops the table for usage of QR codes - over 18% of smartphone owners use them but Spain is the fastest growing market for QR code usage.

Almost three-quarters of the scans resulted in users receiving product information.  QR codes are increasingly being used to inform consumers about products while they are 'in-store' but they are also being used to provide event information and discount coupons or other offers.

Further information available from com.Score.