Professional publishing at LinkedIn

LinkedIn aims to become 'the' professional publishing platform.

LinkedIn is to open up its publishing platform, meaning more people can publish long form posts to their networks.  At present only a handful of key influencers (including Bill Gates) are able to do this.

The professional social site wants to become the key site for successful professionals, offering more than job search/ resume functionality.  Initially it is expected that the small pool of ‘influencers’ will be expanded. 

More on this story from techcrunch.