Italy: the book market

Latest research predicts continued e-book growth.

A report by All Brain analyses the book marketplace in Italy. 

Key findings:

  • 87 million print books (€1.1 billion) sold in 2014
  • In 2015 online sales of print books will overtake retail sales
  • Italy has the highest rate of mobile phone penetration in Western Europe (158%)
  • 5.3% of those aged 15 and over purchase books online
  • In 2014 online sales were split evenly between Amazon and local e-retailers
  • In 2014 7 million e-books (€39-44 million) were sold
  • By 2016 e-books are predicted to outstrip sales of physical books

For more information, download the full report by Marcello Vina, Allbrain.

Original Source: Publishing Perspectives