Instagram: rapid growth of ad revenue

Advertising is set to bring in almost $500m in 2015.

In its first ever forecast for Instagram ad revenues, eMarketer is predicting that mobile advertising revenues will grow to almost $3billion by 2017.

Instagram has opened up to marketers, offering a number of new products including measurement and targeting tools which will be rolled out over the next few months. 

The majority of the predicted revenue will come from the US, where Instagram overtook Twitter to become the second largest social network in 2014.

Source: eMarketer.