Google integrated ereader launched

A new entry into the ereader marketplace will be the first to be fully integrated into the Google ebook store.

This week sees the launch of the first ebook reader to be integrated into Google ebooks platform. 

The device, the iRiver Story HD ereader, will be launched in the US later this week at the same price as the Amazon Kindle.  Google's ebook store, launched at the end of 2011,  is accessible across a number of platforms.

More on this announcement on Google blog.