Germany's digital activity

Germany's online population is the largest in the EU.


eMarketer's report Germany: digital market trends reports that Germany's online population of 53 million internet users is the largest in the EU.

Over 97% of the population aged between 14 and 29 used the web in mid-2010, although internet use declined in the over 50s.  There was a male bias in digital behaviour, which was particularly pronounced in mobile device users. 

The report covers: internet penetration; online advertising spend; growth in digital entertainment purchase and consumption; social networking participation; gender/usage; mobile activities.

The full report costs $695.