European internet use figures

Report highlights an increasingly mobile and multi-tasking online population.

The latest findings from IAB Europe provide a snapshot of evolving media consumption patterns in Europe.  Over 50,000 interviews were held in 28 countries.

Headline findings

  • 427 million Europeans use the internet every week
  • 37% of Europeans are accessing the internet on more than one device
  • Over 90% visit news websites
  • 96% report they research purchases on line - 87% shop online
  • 48% use the internet whilst they watch TV (Norwegians and French users most active multi-taskers)
  • Mobile online access more popular in northern and western Europe

Read more on IAB Europe.