Blloon launched in UK

New e-reading platform Blloon uses gamification to encourage young people to read and share more.

The Blloon app has been designed 'with gamification at its core' and has been developed to engage young people in particular.  The app is free to download from iTunes and allows users to read up to 1000 pages free of change.  They can continue to read for free if they recommend the service or specific books to their friends.  Top-ups can also be bought.

The app is the brainchild of the German founder of Txtr, Thomas Leliveld.

Source: The Bookseller.