Effective search, effective decision making in the age of information complexity

Martin White explains that search has moved up the priority list for organisations

Search has moved up the significantly up the priority list of organisations as managers understand that effective search applications make good decisions easier to make, according to Martin White, who chairs the upcoming Enterprise Search Europe conference.

“Although a lot of attention is paid to Big Data, the volume of unstructured data – text documents, websites, images, drawings and videos – is increasing even more rapidly”, said Martin White. “Open-Source applications are now seen as offering substantial benefits to organisations, and the power and complexity of SharePoint 2013 search means that a single SharePoint developer can’t handle it all.”

In the Big Data era, it is a practical possibility for the enterprise to search, find and analyse every transaction, customer interaction, click, document, video, spreadsheet and email that the organisation has the space to store. And it doesn’t stop there: social platforms have placed every mention of a company, their customers, markets and competitors within easy reach too.

In this context, Enterprise Search Europe’s keynote speaker, Dale Roberts, will explore what living in a post-information age means to information workers, decision makers and the organisation as a whole, and explains why the convergence of Social, Big Data, Analytics and Enterprise Search will enable businesses to be agile in a world that is increasingly unforgiving of those that are not. He predicts that social, big data, analytics and enterprise search are on a collision course in the organisational decision making process.

“The moment I read Dale’s book Decision Sourcing – Decision Making for the Agile Social Enterprise, I immediately recognised its importance to search managers faced with providing social media access alongside enterprise applications”, explains Martin White.