UK: Internet users are hooked

Report is a fascinating insight into the impact of connectivity on everyday life.

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Ofcom’s 2016 Communications Market Report studied the connected behaviour of over 2000 adults and 500 teenagers. 

The researchers found that UK adults on average spend a day (25 hours) online every week.  They are spending longer online than they intend – and are neglecting family, friends, work, housework – and even their health – to do so!

Other key findings

  • 59% of internet users consider themselves ‘hooked’ on their connected device
  • 49% say they spend longer online every day than they originally intend
  • 37% say the same of social media
  • 61% of teenagers have been digitally grounded in some way – with parents restricting the time they can use their devices
  • 25% of adults say they have been bumped into on the street at least once a week by an inattentive device user!
  • The use of instant messaging by adults has surged in the last year; for young people aged 16-24 instant messaging is considered the single most important way of communicating
  • The proportion of 55-64 years who had internet access increased from 82% in 2015 to 87% in 2016
  • 51% in that age group use social media at least once a week
  • An increasing number of people are trying to take some digital downtime by spending some time at least without accessing the internet.
  • 16% of adults say they deliberately holidayed in locations with no internet access!

You can find out more about the research, along with links to open research data, here.