Mobile Twitter users are ‘more engaged’
60% of Twitter's 200 million active users are using mobile devices to log into Twitter at least once a month. Working with Compete, Twitter set out to find out more about its 'primary mobile' Twitter users - those who are using mobiles as their primary device for Twitter. Here's what they discovered:1. Primary mobile users are more active
2. (Unsurprisingly) primary mobile users tend to be younger
- They are 85% more likely to be on Twitter several times a day than the average Twitter user
- 15% are using tablets, rather than phones, as their primary way to access Twitter
3. Primary mobile users engage with Twitter throughout the day
- 18 to 34 year olds are 52% more likely to be logging into Twitter primarily via a mobile device.
4. Mobile Twitter users engage more with content
- They are 157% more likely to use Twitter when they wake up
- They are 16% more likely to use Twitter at school or work
- They are 32% more likely to use Twitter while they are watching television.
5. Mobile users are more engaged with brands
- They are 57% more likely to compose original Tweets than the average Twitter user.
- They are 63% more likely to click on links
- They are 78% more likely to retweet and 85% more likely to favourite a Tweet.
Tips for information professionalsTwitter draws conclusions from the findings which, although aimed at advertisers, provide valuable tips for information professionals:
- They are 58% more likely to recall seeing an advert on Twitter than the average Twitter user.
More on this survey from Twitter.
- Create content that's easy to interact with
- Link to sites that are optimised for mobile
- Consider the age of those you are targeting
- Think about ‘a day in the life' of your targets and time your tweets appropriately. Is there a ‘library' storyline or location in a TV programme? Consider tweeting then.
- Mobile users are amplifiers - remember to include calls for action