Digital inheritance


What happens to your digital identity when you die?  According to a survey quoted in the Daily Telegraph, one in ten people in the UK are now leaving their passwords in their will.  They want their families to have access to photographs, digital assets and their social media accounts.  They also want their digital identities managed and protected after they are gone.(The research was carried out by the Centre for Creative and Social Technology at Goldsmiths College, University of London.)Marketing Week also picks up the story.  Brands should make post-death processes a ‘default part of their service'.  You should be able to nominate a next of kin when you sign up for an email account for example.What is clear is that consumers need more advice in this area.  And 90% of us need to be thinking more seriously about our digital legacy.