Creation and curation – image sharing on social media

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The rise in smartphone ownership and the continued growth of social media are contributing to the rise in picture and video sharing online. These image-driven activities are most popular amongst those in the 18-29 age bracket.The Pew Internet and American Life Project conducted a telephone survey of just over 1000 US adults to explore how they curate and create and share images via:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • Twitter
Key findings
  • 56% of internet users are either creating or curating images
  • 32% of internet users are curating and creating
  • Women dominate Pinterest (12% overall use of Pinterest; 19% of women use Pinterest)
  • Young people dominate Instagram (overall use = 12%; 27% of 18-29 year olds)
  • 5% use Tumblr (11% of young adults )
  • 66% use Facebook
  • 20% use LinkedIn
  • 16% use Twitter
The Pew figures include demographic details such as age, income and education levels.  The report is free to download from the Pew websiteSocial Media Today analyses these figures here.