Spotify hits 40 million subscribers

Music streaming continues to grow.

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Spotify Premium subscriber numbers have leapt by 10 million in the last six months.

Meanwhile Apple Music now has 17 million paying subscribers.

Growth is being driven by exclusives and new pricing deals.  Spotify for example has changed its family plan by reducing the price and increasing the number of members to six.  Apple Music has

Sources: Endgadget; BGR.