New York Times tests editorialised tweets

New sharing function will allow users to choose story content instead of headline when tweeting.

The New York Times (which has been experiencing some hacking issues recently), has been testing the new feature which allows users to choose and highlight content from an article to tweet.  The reasoning is that a headline may not grab users’ imagination, whereas a well-chosen piece of content may draw in more readers.

Writing on the New York Times blog, Simon Rogers revealed that the test saw an article tweeted 11 times more frequently than the average top shared news story.

Original source: Mashable.