EU cookies law in the UK
The 2009 European e-privacy directive has now been implemented in the UK, despite ongoing confusion.
According to the Financial Times, consumers and businesses remain confused by the new EU rules on e-privacy. The directive requires website owners to obtain consent from website users to enable cookies.
In the UK the Information Commissioner (ICO) has released updated guidance which now permits 'implied consent' rather than explicit agreement to cookies. The ICO is particularly concerned with third party cookies which are used for targeted advertising.
The article is available to read via the Financial Times website.