Belgian newspaper publishers are looking to launch Media ID - an industry wide content platform which will provide a shared user management and payment system. The system will be piloted in April 2013.
The collaboration partners include major newspaper and magazine publishers and three TV broadcasters.
Media ID will help publishers to profile their readers in more detail. It will also support payment models as publishers begin to limit access to free content.
This announcement follows the recent news that the Belgian publishers had settled a dispute with Google about the use of their content.
Source: PaidContent